Marketing and Advertising Design

The art of graphic design is purely subjective in its own right. What looks good to one person may be visually unappealing to the next. Even though, this remains true - eco-friendly strategies can be initiated in the design process to eliminate resource waste. The first step is to not design with a full bleed in mind. Full bleeds will consume more paper and in turn waste more resources. The other way to remain environmentally sound is to not use to many colors which will keep the use of ink limited as well. White space looks good when designing! Let's try and use more of it.