June 06, 2008

Spread the word...with an eco-friendly state-of-mind

As many of us know, most companies buy and pass out items such as key chains, magnets and pens. The obvious perk to these give-a-ways is spreading the word and building brand awareness on a constant basis. Every time someone uses the pen or looks at the magnet on their fridge - it is the hope of the company that it will become a stronger and more reliable brand in the minds of those consumers.

I found an article written by Gareth Parkin that discusses a promotional item that still holds the ability to spread the company's image but also conserves the environment. Ideasbynet (www.ideasbynet.com/) is a prime example of a company selling pens made of recycled car parts and CD cases.

I did a google search on eco-friendly promotional items and found a wide array of products versus the typical, stereotypical products such as paper and bags. Epromos (http://www.epromos.com/) sells journals made with 100% post consumer waste recycled paper. This is the first topic to be on this blog because I feel its one of the easiest ways to get started on becoming eco-friendly. The amount of choice out there for products such as these is numerous these days which also makes it easier to search for the cheapest product.

Here is a list of some of the eco-friendly sites I found:

Please let me know if you want more information on this or any other posts. Email me at info@greenviewmarketing.com.

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